The first-ever Beer Marketing & Tourism Conference will take place March 28-30, 2017 in Asheville, North Carolina. Beer and tourism industry leaders from throughout North America and beyond will gather for three days of education, discussion, and networking. Asheville and North Carolina are natural hosts for this conference. The city is known for its beer scene, with more breweries per capita than any other U.S. city, according to ExploreAsheville. Three national craft beer players (Sierra Nevada Brewing, Oskar Blues Brewing, and New Belgium Brewing) have all established major facilities in the area.