Durham Businesses Capitalize on City’s ‘Trendy,’ ‘Hipster’ Reputation

March 29, 2018

National lists describe the city of Durham as trendy, hip, exciting and growing. Just a decade ago, the Bull City had a much different perception. Now local businesses are using the change as an opportunity to cash in. More business are selling Durham products and apparel because so many people want something to represent their city. In downtown Durham, apparel store Runaway is known for selling anything and everything that says “Durham” and “Bull City.”



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