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Thomasville Council Backs Rebranding Effort

March 21, 2017

The first two phases of a rebranding effort for the City of Thomasville received both verbal and financial backing from the City Council Monday after a proposal was formally presented by Thomasville Chamber of Commerce President Keith Tobin on behalf of the chamber’s EnVision Team. The first phase of the effort is expected to include strategic planning meetings, a psychological profile and additional research and analysis of the Thomasville community. Tobin said Monday that he also plans to issue a community survey during phase one. Phase two will include the development of a new logo and tagline for the city as well as a marketing campaign, an external communications plan and a community unveiling and presentation for the campaign.

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