Wilson Offers Personalized Approach to Business Developers

October 4, 2017

“Economic development is a relationship-building exercise and having the consultants come to something and actually enjoy themselves means they are more likely to bring you projects because they remember you in a positive way,” Lantz said. “…We’re in sales, but we’re selling a concept and that is the idea that you can make money in Wilson.” Assistant Director Cindy Ingram attended an August conference tied to the PGA Championship and a September conference where attendees went to a Red Sox game together. Lantz said as her staff gets to know the consultants on a personal level, they can tailor the conversation about Wilson’s assets to the consultant instead of giving a generic pitch.


Want More Stories Like This Delivered to Your Inbox? Sign Up for Emails